Vilebrequin - 1 & 2 Burlington Arcade Mayfair London W1

Vilebrequin, the trendsetting French men’s beachwear company, is today recognised worldwide as the leading name for chic boxer shorts and accessories for the sun. The first swimming trunks were created in St. Tropez in the 1970s - their distinctive style along with high quality and unusual fabrics proved an instant success.

Now, over thirty years on, the collection is aspirational dressing for the style-conscious man, be it on the beach, by the pool or on a yacht. It also includes luxurious towels, cotton and linen trousers and shirts, folding sunglasses and handmade shoes from France. Swimming trunks range from £75 to £91 for adults and £45 to £60 for children.

Mon-Fri 09.30 - 5.30, Saturday 10.00 - 6.00